We've all looked at hair commercials and at some point thought to ourselves: Yea, that's totally fake! The truth is, most of them don't even try to look realistic, showing off flowing hair that looks computer animated–because most of the time it is–or dressing celebs in voluminous hair extensions or wigs that give the illusion of perfect strands that aren't even theirs. Well, Suave Professionals' recent campaign launch is letting folks know that most hair ads are NOT actually telling us the truth.
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I had the pleasure of going behind the scenes of Suave Professionals campaign in Los Angeles, where they hired models to style their real hair backstage using Suave Professional products only. Not only were four out of six of the models on set Latina, but they even had two curly-haired girls showing off their natural ringlets. How awesome is that?
In fact, Suave Professional even polled women and found that 68% of Latinas don't actually believe they can achieve the hair shown in commercials and guess what? They're right. Most of the hair you see in commercials isn't real. They even had a display during the set similar to what's normally used in hair commercial, where they pose the model underneath a wig and add a whole bunch of airbrushing, lighting and special effects to give off that fantasy hair illusion. It's wild!
The new campaign video gives viewers a behind-the-scenes peek of what really goes on at hair commercial sets. They showed you what normally goes down and then they showed you how their models styled their own hair for the campaign, and I have to admit that I was pretty impressed.
As someone who was backstage with these girls, I'm telling you there were no tricks or airbrushing going on here. No celebrity stylist helping them out. These ladies did their hair the way us normal people would do our own hair at home. Isn't that how it should be? After all, most of us don't have a glam squad at our homes helping us with our hair.
Suave Professionals even got celebrity hairstylist and spokespersons Ursula Stephen and Leonard Rocco for Suave to uncover some of those exaggerated hair tricks we normally see in hair commercials.
"I've seen a lot of the same tricks used time and time again on every kind of hair type, from wind machines and green screens to Styrofoam balls and using books to create a flat top. They are really over the top. I think what is the most impactful is when brands simply let their products speak for themselves instead of going to extreme measures to show women hair that just isn't attainable," Ursula Stephen says.
Lesson here? Don't trust commercials. Trust the results you actually get from the products. Check out the full campaign video below and don't be fooled by the fancy, shiny hair these professional commercial models got!
Embedded content: https://www.youtube.com/watch?v=DQkgE8-N9TY&feature=youtu.be
