Let's be honest: Most of us women are pretty darn hard on ourselves! It doesn't matter how confident we are, when it comes to our looks (especially our bodies) we are our worst critics. I guess that's why Dove decided to come up with their new marketing campaign video that featured Dove psychologist and body image specialist Ann Kearney-Cooke presenting "real women" with the "RB-X" beauty patch. This so-called revolutionary product was supposed to enhance the way these women perceived their own beauty, but you're not going to believe what the end result was!
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Kearney-Cooke presented each individual woman (who admitted to struggling with low-self esteem and body issues) with a "beauty patch." She then asked them to keep a two week diary documenting any changes they felt while wearing the patch. After the two weeks each woman's behavior changed drastically.
In fact, one admitted to becoming more comfortable approaching guys and another one who was self-conscious about revealing her arms went dress shopping, something she claimed she wouldn't have been able to do before. So you have to imagine the surprise on these women's faces when Kearney-Cooke revealed that the patch was really just a placebo. Some giggled and others even cried.
"I was really expecting there to be something," one of the girls names Brihtney said while crying for joy. "To see that there's nothing, it's just … it's crazy." Crazy indeed! I'm sorry, though … I get where Dove was trying to go with this, but I'm not comfortable with the way they went about it. There's no doubt that positive thinking can have a very positive effect on individuals, but to manipulate women with a fake "beauty patch" to help improve their self-esteems it total BS.
How could these women genuinely believe that some patch they stuck to their arm was going to suddenly improve the way they felt about themselves? I feel like it had to be scripted. But according to the Huffington Post, who reached out to Dove themselves, this wasn't an act. "The women in the film are not actresses," a rep told the site. "Dove hosted an open audition for an undisclosed documentary to find women to participate in the film."
I do believe that their intentions were good but it's hard for me to stomach a video that makes women look so dumb and gullible. Sorry, but most of us are not this easily persuaded!
Embedded content: https://www.youtube.com/watch?v=EGDMXvdwN5c
Image via YouTube
