Selenators who love Oreos, gather round. Selena Gomez partnered with OREO to create a limited-edition flavor you are going to want to get your hands on. And it’s not just the horchata-inspired flavor that makes this cookie collab special. It’s a whole visual and vibrational experience.
The cookies have a “sweet-and-spiced” flavor profile featuring two different flavors of creme filling — chocolate cinnamon and sweetened condensed milk with cinnamon sugar — sandwiched between two chocolate cinnamon flavored wafers. If that’s not enough to make you want to try these dunkable delights, they feature special designs, and there’s a charitable component too. Details coming right up!
How did Selena come up with the flavor?
“Making my own OREO cookie was a lot of fun. I grew up loving them, so being able to be a part of the process was a full-circle moment,” Selena said. “I wanted to find a way for it to feel comforting and have a bit of nostalgia from my childhood. The cinnamon flavor gives it this horchata feel, and I’m excited for my fans to try it.”
What makes these cookies taste like her childhood?
“Growing up, horchata was one of those comforting things for me. Some of my favorite childhood memories involve drinking horchata with my family — it was one of my favorite drinks. I really wanted to bottle up that memory and share it through this cookie,” Selena shared with People.
These cookies also got a visual makeover.
Not only did Sels come up with her own flavor, she also personalized the cookies with six different embossments designed to delight her fans. One even says “Selenators” on it.
If you’re lucky, you might score Selena’s autograph.
One in about every three packs will include a cookie that features Selena’s very recognizable signature on it. This is kind of big deal because OREO has never included an autograph on a cookie before and they’ve been in business for about 113 years.
When and where can you get the cookies?
The limited-edition cookies will be available online on June 2 and will roll out to major retailers starting on June 9. If you’re interested in trying them, don’t sleep on this because they are only available for a limited time, while supplies last.
Wait, didn’t you say there was a charitable component?
Why, yes, yes I did. As part of the collab, OREO is donating to the charitable organization Selena founded. Fans know that the multi-hyphenate star has been very candid about her mental health journey. In 2020, she started the Rare Impact Fund, which is committed to expanding “access to mental health services and education for young people everywhere.”
