Nestle seems to think women's breasts don't get checked out nearly enough, so they're doing anything they can to make sure that changes, once and for all.
As part of their new #CheckYourSelfie breast cancer awareness campaign, Nestle fitted British woman McCann Paris with a bra cam and sent her off to run errands with her teched-out over the shoulder boulder holder on full display to see just how many people they can catch checking out her ample cleavage. Care to wager a guess as to how many took a gander at her cleavage? I bet you won't even get close!
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Thirty seven individuals, including men, women, one hungry baby, and a random dog, too a gander at Paris' ample bosom as she strolled through the streets of London. Some of those caught on Paris' boobtube were like boob-peeking ninjas, sneaking quick glances when they thought she wasn't looking. Others, however, were so obvious, it hurt. For instance, the guys pictured above were all but drooling on the table while staring at Paris' bra. If I were her, I think I would have outted myself and yelled, "Smile! You're on cleavage camera!" and thrown boob-shaped confetti into their eyes before fleeing the scene.
Then again, I don't think I would have volunteered to partake in this "experiment" in the first place, even if it is for a good cause. I commend McCann for bravely going out there and baring her bra in an effort to share Nestle's PSA: "Your breasts are checked out every day. So when was the last time you checked your own?" However, I'd argue that their ad did more to raise breast awareness and very little to raise breast cancer awareness. I'm not exactly walking away from this ad thinking, "Oh, I'd better go home and check my breasts for lumps." Nope. Instead I'm thinking, "I'd better cover up my lady lumps before I head home on the train."
At the end of the day, all I learned from Nestle's ad campaign is: A: they should stick to making chocolate and soft drinks; B: I really need a hot pink bra in my lingerie rotation; and C: Sex can and will be used to sell just about anything, including self-examination.
Image via Nestle Uturn Marketin/Youtube
