Editors’ Picks: Our favorite products from Latina beauty brands

I was raised by glamorous Latinas who never needed a special occasion to put on makeup or get dressed up. I remember non-Latino friends coming over when I was a child and asking me why my mom was so done up and responding, “That’s what she looks like all the time.” She is now 79 years old and still looks glamorous on the daily. Me? Not so much, but that doesn’t mean I don’t appreciate and enthusiastically use beauty products every day.

For me, beauty products are a form of self-care. I love using products that are made with high-quality natural ingredients. When I was growing up, there really weren’t very many beauty products available in the US that were specifically targeted to Latinas and even fewer that were created by Latinas. Fortunately, that is no longer the case.

Check out these spectacular beauty products from Latina-founded beauty brands that we love.

Beautyblender Original Makeup Sponge Applicator

beautyBlender
Amazon.com

Beautyblender was founded by makeup artist Los Angeles born Latina Rea Ann Silvia.

This iconic makeup sponge continues to get rave reviews because it really delivers. All you have to do is get it wet before use so that whatever product you use with it ends up flawlessly on your skin and not soaked up by the applicator. You end up with skin that is camera-ready.

 

 

Reina Rebelde Bonita Bandera Blue Liquid Eyeliner

Reina Rebelde blue eyeliner
Amazon.com

Reina Rebelde was founded by Mexicana Regina Merson.

Rebel Eye Definer Liquid in Bonita Bandera is one of the most beautiful blue eyeliners on the market. It goes on matte and is hecka pigmented. It’s bold and not for the faint of heart. Applying it is easy because of the felt tip applicator.

 

Nopalera Cactus Flower Exfoliant

Nopalera Exfoliant
Nordstrom.com

Nopalera was founded by Mexican American entrepreneur Sandra Velazquez.

It’s an oil cleanser, an exfoliant, and a moisturizer! You can use it in place of soap or after your soap, it’s up to you. You’ll end up feeling energized and so fresh and so clean, clean, IYKYK.

 

Lights Lacquer in The Night Before

Lights Lacquer The Night Before
lightslacquer.com

Nail polish brand Lights Lacquer was founded by Cuban American vlogger Kathleen Fuentes.

Imagine being able to capture the vibe of a dark midnight sky filled with tiny little stars. Yup, that’s the vibe this polish provides. Application is smooth and even because of the brand’s unique rounded paddle brush.

 

Mia del Mar Novelera Eye Shadow Palette & Dual-Ended Brush

Mia del Mar Novelera eyeshadow pallette
MiadelMar.com

The brand Mia del Mar was founded by Diana Briceno and was created to be “for Latinas and by Latinas.”

Don’t act like you don’t love a good telenovela slap! This eye shadow palette brings all the romance and drama of our favorite television shows. The shadows are infused with jojoba oil and formulated for long wear.

Rare Beauty Stay Vulnerable Melting Cream Blush

Rare Beauty Blush
Sephora.com

Rare Beauty was founded by Mexican American multihyphenate Selena Gomez.

This blush is bliss! Put it on and marvel at how smoothly it goes on. You’ll end up looking like someone said something that made you blush a bit. Plus, the way it melts on your skin is MWAH!

 

 

Bésame Cherry Red Lipstick

Besame Cherry Red
Amazon.com

Bésame was founded by Argentina-born makeup historian Gabriela Hernandez.

You know those lipstick shades you’ve seen in movies of the Golden Age of Cinema? The kinds of shades you think should get a shout out in the credits because they helped make the stars look so stellar? Yeah, that’s the kind of appeal this lipstick line has.

 

Rizos Curls Curl Defining Cream

Rizos Curls Curl Defining Cream
Amazon.com

Rizos Curls was founded by proud Mexican American Julissa Prado.

Curl care for all curls — we’re talking curls, coils, and waves as well. No crunch, no frizz! Lots of bounce, shine, volume, and definition. It works its magic on your magical hair.

 

 

Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer

Honest Mascara
Amazon.com

The Honest Company was founded by former actor Jessica Alba, whose father is of Mexican descent.

You get a primer and mascara when you purchase this double-ended cult classic. You’re gonna wanna start with the primer, of course, because it creates a base for the mascara to do its whole lengthening and lifting thing.

 

Tata Harper Resurfacing Mask

Tata Harper Resurfacing Mask

Skin care brand Tata Harper was named after its Colombian founder.

Is your skin looking dull? Want some instant glow? Then this is your instant glow treatment solution. It turns a dull complexion into one that looks lit from within with the help of white willow bark and pomegranate enzymes.

 

*Psst: If you purchase an item on this list, MamásLatinas may receive a small cut. Each item and price is up to date at the time of publication; however, an item may be sold out or the price may be different at a later date.*

*Psst: Si decides comprar algún artículo en esta lista, MamásLatinas.com puede recibir una pequeña comisión. Cada artículo y cada precio son verificados y están correctos a la hora de publicación; sin embargo, algunos de los artículos se pueden agotar o el precio puede cambiar luego.