Lonely, a clothing brand from New Zealand, has been getting a lot of press as of late for featuring 56-year-old model Mercy Brewer in their latest lingerie campaign. How sad is it that seeing an older woman staring in a intimate apparel campaign is so freakin' revolutionary that the world has to stop and take notice because ain't nobody ever seen that before? Think about it: When was the last time you saw a woman of a certain age (like maybe even your abuela's age) modeling some of the sexiest chonies you've ever seen? If your answer isn't "NEVER," then you need to show me where you saw this because I don't believe you. I invite you to click through photos from the brand that prove beauty has no age, size or color.
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Image via lonelylingerie/Instagram
Why name a lingerie line Lonely?
According to Lonely designer Helene Morris, the line is for "For women who wear lingerie as a love letter to themselves.” Nice. All of a sudden "lonely" takes on a whole different meaning.
This campaign isn't just about selling you undies.
This is Mercy Brewer, this isn't her first modelling gig. She has modelled with the likes of Kate Moss and Naomi Campbell. When the folks at Lonely met her, they thought a collaboration would be a great way to examine ideas surrounding aging and beauty.
Comfort is key.
The most exciting thing about this picture isn't the age of the model featured or even the gorgeous lingerie. It's that this is a woman who is clearly comfortable in her own skin. That's #GOALS right there.
Wait, "inclusive marketing" is a thing?
Brewer was already a fan of the line and says she was drawn to them because "they love women and that shows in their intelligent design and inclusive marketing."
And they don't just talk the inclusivity talk.
They walk the inclusivity walk, as well. One look at their Instagram feed and it is clear that they embrace all women. This picture is of one of their employees, Keya.
Why does inclusivity matter when it comes to selling lingerie?
When you see beauty of all sizes, shapes, ages and so on being celebrated, it helps you to embrace and celebrate your own beauty. You don't have to be "perfect" to be beautiful.
Representation matters and always will.
If the only women we ever see exalted for their beauty look nothing like us, what are we supposed to think? Certainly, not that we are beautiful as well. Enough of that nonsense.
Dressing room don't care.
Would you take pictures of yourself in lingerie and share them with the company that made the lingerie? Lonely's customers do.
And they make bathing suits too.
The color, the cut, the fit and the beautiful confident woman are EVERYTHING.
A match made in heaven.
This is like your favorite comfy T-shirt had a baby with an awesome bathing suit. It looks comfortable and beautiful. And shouldn't we all be comfortable in our beauty?
