Over the weekend, Kim Kardashian shared some behind-the-scenes footage on her Instagram Stories of an ad campaign she shot for her newest business venture. She’s seen dressed in a white swimsuit while sporting long, layered honey blond locks framing her famous face. In one of the posts she asks fans, “Alright, guys do we miss the blonde Kim?” In May 2022, Kim spend 14 hours getting her hair bleached blond right before the Met Gala and decided to stay blond up until December, when she went back to her signature brunette look, so it’s been a few months since she’s been a blond.
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This time around, the blond came courtesy of a wig, so not as time and labor intensive as last time, but still a dramatic change from Kim’s dark tresses. Kim didn’t just share her newest blond moments for fun. It’s clear that she was sharing to create hype for the launch of Kimade by Alani on July 17, just one day after she shared her behind-the-scenes imagery of the ad campaign. Keep reading to see her “candid” shares, learn more about her newest product launch, and see some of the finished campaign images.
Here she is with blond hair.
You could hear some chatter between her and her hairstylist Chris Appleton in the Stories videos, so it was clear that Kim’s blond hair was actually a wig and not hair dye. The wig is convincing, though.
If you think Kim is channeling Barbie, you are not alone.
When looking at the videos and pics that Kim shared, I couldn't help but pick up on the Barbie vibes going on and it's clear Kim was aware of them as well.
In one video, Kim is heard asking, “Which Barbie is she?”
“This one is limited edition,” Chris responds.
“Oh, limited edition,” Kim says approvingly.
There was also a whole bikini in the snow moment.
Because, you know, who doesn’t wear white bikini bottoms while skiing? Kim may be a reality star, but reality is not necessarily what she channels on the regular, now is it? No shade, just sayin’.
OK, so what was the reason behind the photo shoot?
The photo shoot was for Kimade by Alani, an energy drink that the Alani website describes as: “A blend of tart lemons and sweet strawberries, Kimade serves up 200mg caffeine, vitamin B6, B12, zero sugar, and only 10 calories. It’s the ultimate sip of sweet with a dash of sour!”
How does Kim describe the drink?
On an IG Story she posted on July 17, she can be heard saying, “Today is the day we are launching our Alani Nu[trition]. It's like a strawberry lemonade, so yummy. Like really helps in my workouts. I drink it every morning before my workout.”
In case you are wondering, Kim also drinks it when she’s a brunette.
Kim did some campaign shots for the energy drink as a brunette as well. There's one where she's standing in front of a surfboard and another one where she's riding an ATV through a "forest."
It sold out online pretty much immediately.
Kimade by Alani sold out pretty darn quickly online. Apparently, lots of people want to “Sip it like Kim.” The drink is also available at retailers including Costco, CVS, 7-Eleven, and Target, so you might be able to find it there until it gets restocked online.
