Celebrities often set trends when it comes to beauty and fashion, and that's why a lot of them have started their own makeup lines. Selena Gomez is the latest celeb to announce the release of her own cosmetics line, called Rare Beauty, and it is promising to make us glow just like the pop star. Her new beauty brand will launch in the summer of 2020 and she is just one of many celebs who have delved into the beauty world in the hopes of becoming a beauty mogul like Kylie Jenner.
More from MamásLatinas: SEE these Latina celebs before and after makeup!
Jennifer Lopez also released her own makeup collection in 2018 and the campaign for it was stunning. She is known for her timeless beauty and the world has seen her get better and better with age. J.Lo is among so many other famous women, such as Rihanna and Kat Von D, who have taken interest in the beauty industry and created products for their fans and people everywhere to enjoy.
Some of these stars have found major success with their lines, creating gigantic beauty empires—and the best part is that so many of them are Latinas. Scroll through to see which other celebs have taken a stab at creating their own beauty products. You might just find your favorite new makeup brand.
MAC released a Selena Quintanilla-inspired makeup collection.
The posthumously released makeup collection was done in collaboration with the late singer's family and the first one was released in 2016. A second collaboration was released on the 25th anniversary of the singer's death, in April 2020.
Selena Gomez has launched her own makeup line.
Selena announced in February 2020 that she founded Rare Beauty and that it would be launching that summer. She shared a clip with her fans of the work she has been doing for the cosmetics brand, which is named after her 2020 album of the same name. "Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer!" she captioned the clip.
Chrissy Teigen showed us how to get her glow.
The model has expanded her career in various ways doing everything from hosting TV shows to launching her own cookbooks, cookware line and a makeup line as well. She partnered with Becca Cosmetics in 2018 to release a collection of makeup that included eyes hadows, blush, highlighter, lip glosses, and beyond.
Lady Gaga wants to help fans create her impressive makeup looks.
The Haus brand launched in July 2019 and aimed at being an inclusive beauty brand that is vegan and cruelty-free. "Together, we are building a supportive, empowering, inclusive community grounded in kindness, bravery, and creativity. All are welcome in OUR HAUS.," the company's first Instagram post caption read. Lady Gaga added: “I’m so grateful that makeup inspired a bravery in me I didn’t know I had. Be brave. Be you."
Becky G teamed up with ColourPop Cosmetics.
Becky G has partnered with the modern makeup company for several collections and it seems like it's going well! Her most recent launch in February 2020 sold out pretty quickly. She has such a gorgeous face and when she adds a bit of glam, she looks like total perfection.
Millie Bobby Brown is making major moves in the beauty industry.
Millie Bobby Brown announced in 2019 she was launching a beauty brand called Florence by Mills. The Stranger Things star was only 15 when she launched her clean beauty brand, which not only includes makeup but skin care as well.
Drew Barrymore founded Flower Beauty.
The actress launched a range of cosmetics under the name Flower Beauty in 2013. Since then, the company has grown to to include makeup, perfume, and eyewear.
Chiquis Rivera is a boss.
The singer is building an empire! She has her own beauty brand called BeFlawless, which includes lipsticks, lip liners, eye shadows, and more, as well as a skin care line called BeFlawless Skin. She really is a boss!
YouTuber Jaclyn Hill launched her own makeup line.
The influencer, who is known for her makeup and beauty videos that have given her millions of fans, launched her own makeup line Jaclyn Hill Cosmetics in 2019. The launch of her lipsticks wasn't smooth sailing, and she faced criticism for the quality of products after their release. Yikes.
Now we can all glow like J.Lo.
Jennifer teamed up with Inglot Cosmetics to release her own line of makeup. J.Lo x Inglot includes everything from fake eye lashes to lip glosses and eye shadow palettes. Now when is she releasing a skin care line with her secret to anti-aging?
Camila Cabello is bringing Latina beauty to the world.
Camila Cabello announced in July 2018 that she was teaming up with L'Oréal for a makeup collection. What's more special is that the line is called Havana, an ode to her hit single and to the place where she was born, Cuba. So awesome.
Rihanna challenged other makeup brands with Fenty Beauty.
Rihanna released her own beauty line called Fenty Beauty, and completely rocked the makeup world. Her line promised inclusivity for all skin tones and launched with 40 different shades of foundation. She partnered with Sephora to sell the products and they sold out on the week of its release.
Kat Von D made herself a makeup mogul.
Only a few people have seen as much success with their beauty brands as Kat Von D has. Kat Von D was the face of the brand for 10 years, but she sold her share of the company in 2020. The products are beloved by fans and makeup professionals swear by them.
Kylie Jenner created her own makeup empire.
Kylie might've not been the first celeb to jump on the beauty train, but she sure has made Kylie Cosmetics into a successful business. The lip kit creator's company, which started in 2015, was estimated to be worth $800 million in July 2018.
Of course, Kim Kardashian had to join in.
After her little sister Kylie saw much success with her cosmetics line, Kim Kardashian launched KKW Beauty in 2017. The reality TV star sells everything from lip glosses to highlighters and eye shadow palettes.
Jessica Alba keeps her makeup honest.
The actress founded the super successful Honest Company, which produces all sorts of household and baby products, in 2011. She also added the Honest Beauty cosmetics line, which includes everything from skin care products, to lipsticks and makeup removing wipes.
La La Anthony released her own collection.
The TV host and actress teamed up Motives Cosmetics in 2012 and released her own makeup collection called Motives for La La.
Eva Mendes also wanted to make the world more beautiful.
Eva Mendes debuted a cosmetics line called Circa in 2015, which was super accessible since it was released in Walgreens.
Gisele Bündchen gave the beauty industry a try.
The supermodel released a cosmetic line called Sejaa in 2010 that promised to be eco-friendly.
Katy Perry created her own affordable line with CoverGirl.
Katy Perry teamed up with CoverGirl in 2016 to release her own collection to be sold at drugstores. The line included her Katy Kat Matte lipsticks, which came in an array of shades and were super affordable.
