Under Armour caught a lot of flack when they announced on Tuesday their plans to make former Victoria's Secret model Giselle Bundchen their first non-athlete spokesperson. "Giselle is just a model," one hater tweeted at them. "She's nothing special at all," said another. But little did the Twitter trolls know that their haterade would be used to fuel the super model's "I Will What I Want" campaign. Muahahaha! I love it!
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Just two days later, Under Armour released a 60-second video featuring the Brazilian model taking her frustrations out on a poor, defenseless heavy bag, while comments about her teaming up with the brand flash across the white walls behind her. Though some of the comments are encouraging, most of them question her atheisms. "She's not an athlete," one reads on the wall behind the model…as she pummels the bag in front of her. Obviously, the super model is undeterred by her haters. In fact, it seems their comments are what motivate her to fight harder.
"This incredibly inspirational initiative serves as a powerful reminder of all the amazing things women can do despite the pressures and criticisms we may encounter," Bundchen said in a statement. "Having the strength to tune out negativity and remain focused on what I want gives me the will and confidence to achieve my goals."
Seems to me like Giselle has the right idea here. We all owe it to ourselves to stop hating—our bodies, our lives, our jobs, and everything in between. We get enough of that from the outside world. Instead, we should all learn how to build ourselves up, and what better way to build self-confidence and release pent up frustration than to sweat it out?
Image via Under Armour
Kickboxing
Take it from Giselle: kickboxing is an excellent way to release pent up aggression. There’s just something about punching something with all of your might that makes you feel like you can take on the world. The fact that you also happen to torching tons of calories and sculpting fab abs is just gravy, baby!
Yoga
Wooosah! Yoga forces you to focus all of your mental energy on the here and now, making it nearly impossible for you to stress about your crazy-long to-do list or what so and so did to you in the past. Let. It. Go.
Zumba
Happy activities yield happy results. Try taking a high-energy Zumba class the next time you’re feeling gloomy.
Running
Who says you can't run away from your problems? When you run (or do any kind of cardio, really) your body releases a feel-good chemical called endophins, which in turn make you feel happier and more alert.
CrossFit
Nothing tests your will power, strength and determination quite like CrossFit. The fitness craze is a bit extreme, but it also yields extreme results. Chalk it up to the team-oriented environment and the belief that anyone–yes, anyone!–can make gains and get fit. This is the perfect activity to prove that little naysaying voice in your head wrong.
