I was raised by glamorous Latinas who never needed a special occasion to put on makeup or get dressed up. I remember non-Latino friends coming over when I was a child and asking me why my mom was so done up and responding, "That's what she looks like all the time." She is now 79 years old and still looks glamorous on the daily. Me? Not so much, but that doesn't mean I don't appreciate and enthusiastically use beauty products every day.
For me, beauty products are a form of self-care. I love using products that are made with high-quality natural ingredients. When I was growing up, there really weren't very many beauty products available in the US that were specifically targeted to Latinas and even fewer that were created by Latinas. Fortunately, that is no longer the case.
Check out these spectacular beauty products from Latina-founded beauty brands that we love.