Khloe Kardashian is full of surprises. She recently dropped a new pair of jeans for her denim line, Good American, but this time it's a new maternity wear range called Good Mama, and we can't get enough of it. The new mom poses topless for the campaign looking very pregnant and flawless.
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Naturally, her own pregnancy sparked the inspiration. "When I actually became pregnant and started dressing my bump, I realized that there is such a gap in the market for cute, fashion-forward denim. I am such a denim and bodysuit type of girl so it really hurt my soul that I could not wear a cute pair of jeans while pregnant," Khloe said in a statement via Entertainment Tonight. "That's why I decided to create Good Mama. This time in a woman's life is super exciting (I've been through it with my sisters!) but it can also be overwhelming, especially when it's your first time."
It was important to Khloe that maternity fashion still feel sexy.
“Until this point, no maternity denim options spoke to me–most of what’s out there lacks the stylish, fun detail that I want to wear, or simply isn’t flattering,” she told People.
The jeans come in a number of sizes.
Khloe made sure to incorporate modern and trendy denim styles. They also come in sizes 00-24.
They are stylish but supportive.
In fact, Khloe made sure to design them with supportive elastic side inserts that accommodate your growing baby bump. They aren’t restrictive and they won’t leave marks.
She’s proving that maternity clothes don't have to sacrifice style.
And we love her for it!
