The old-time ritual of putting on a face mask once a week in the privacy of our own home, is so 2015. Daily masking is officially a thing and it's not private anymore–it's all over Instagram! All you have to do is search the hashtags #masking, #facemasking, and #multimasking and you'll find thousands of girls taking selfies in every kind of face mask you can imagine. But how do you know which mask is right for you or how often you should be masking? Michelle Fry, who heads product development at boscia, shares some tips on everything you need to know about the daily masking phenomenon!
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Images via beautydeskcom/Instagram, mudfacialbar/Instagram, and tracy91175/Instagram
Why is it more popular than ever?
“With busy schedules and limited time for personal care, women have been seeking ways to treat their skin at home,” says Fry. “Face masks are the perfect addition to any skincare regimen as you can get amazing results in little time in the comfort of your own home.” Not only is it ideal for the busy girl (or mom) on the go, but apparently it's Instagram-friendly, too. “The popularity of social media and constant desire to share what’s going on in our lives has impacted beauty and how we seek information," Fry adds. "Women want to see what other women are using and people are proud to share how they treat their skin and what products they use and love.”
How often should we be masking?
“Mask usage depends on the needs of your skin. What’s great about masking is that there are multitude of formats and benefits to meet every skin need,” says Fry. “Multi-masking [also known as mask bingeing] is a great way to ensure you are treating your skin and allows you to use different masks together to treat a variety of issues.” Fry explains how a detoxifying or oil control mask can be used to treat the T-zone while a deeply hydrating mask can be used to moisturize cheeks at the same time. “This can be switched up based on what you need but allows you to find the right combination while saving extra time," she adds. "Doing this a couple times a week will greatly improve the health of your skin.”
What’s a splash mask?
“Splash masks are a growing trend as they answer the need for intense results in very little time,” says Fry. “While masking is beneficial to the skin, most mask formats require users to dedicate extra time to their skincare routine throughout the week. Splash masks are a great alternative when crunched for time as they offer instant results in seconds. Due to the high concentrations of ingredients and customizable formats, users see the benefits quickly without wasting any precious time.” Need a quick pick-me-up? Try boscia Tsubaki Splash Mask ($38).
What’s the deal with peel-off masks?
“Peel masks are huge because they’ve added a unique element of fun to skincare,” says Fry. There’s something satisfying about peeling off a mask and seeing all the dirt and debris that’s being removed.” Try boscia Luminizing Black Mask ($34).
What’s all the hype behind sheet masks?
Now here’s a face mask that’s become so popular, its cray. “Sheet masks are a great way to treat your skin and feel as if you’re pampering yourself at home. The experience of using a sheet mask leaves you feeling relaxed while you’re treating any issues you may have,” says Fry. “The variety of sheet masks available makes it easy for anyone to find an option that’s right for them. Looking for an affordable one? Try Sephora Collection Orchid Face Mask ($6).
What’s an exfoliating mask?
If a radiant complexion is what you’re after, look for an exfoliating face mask that’s formulated with a citrus blend and is going to slough away dead skin cells. Vitamin C, E, and B5 helps improve skin’s clarity, leaving it with a vibrant and luminous glow. Try Fresh Vitamin Nectar Vibrancy Boosting Face Mask ($62).
Are clay and mud masks still cool?
They certainly are and don’t expect them to go away anytime soon. Not only do they help to absorb access oil, but they also unclog pores and fade dark spots and manchas. Try Bliss Multi-Face Clay Mask ($50).
What’s the deal with charcoal masks?
“Charcoal has been used for centuries in skincare rituals and has recently grown popular for its time tested benefits,” says Fry. “Charcoal deeply detoxifies and purifies the skin without causing irritation, making it a great addition to any type of product.” Try Origins Clear Improvement Charcoal Mask ($26).
What’s a good hydrating mask?
A hydrating mask with a cooling gel formula not only deeply moisturizes and nourishes skin but it also adds a calming effect. Try Fresh Rose Face Mask ($62). It’s infused with real rose petals and pure rosewater.
What’s up with sleeping masks?
Think night cream, but better! These babies deeply revitalize, repair and nourish skin while you sleep. You know, for the girl who has zero time to wear a face mask during the day. Try Lancome Absolue L’ Extrait Ultimate Rose Serum Mask ($420).
Why do I need eye masks?
Your eyes need just as much TLC as the rest of your face. Look for concentrated treatment sheets that are packed with pure retinol technology to smooth wrinkles and brighten under eyes. Try Shiseido Benefiance WrinkleResist24 Pure Retinol Express Smoothing Eye Mask ($63).
What the heck is an egg mask?
These Korean beauty-inspired treatments are infused with yolk extracts and egg white to help hydrate skin and instantly brightens up an uneven complexion. Try Too Cool For School Egg Cream Mask ($24).
