The only thing that gets our hearts racing faster than five cups of coffee on a Friday is PAYDAY.
Even though we have bills to handle and responsibilities to take care of — ugh #adulting — we still deserve to treat ourselves to a little gift from time to time. Nine out of ten times it's beauty that silently whispers to us, "Buy me."
You cave.
Let's be real, sometimes it's more than just a little indulgence, but why should we feel guilty about it? The next time someone questions why you spent an entire paycheck on beauty products, show them this list.
You're going to re-purchase your fave items anyways so why not do it now?
You have the funds to splurge and it only makes sense to stock up on your go-to best-loved items.
Plus you're saving yourself from the future heart-attack of running out of your daily beauty line and not having a backup.
There was a sale and it started the immediate moment that direct deposit hit your account.
This is the universe's way of saying "Run, don't walk, to spend your money on beauty."
You want to hone your skills.
Every artist needs new materials to work with and you're the next Picasso.
You know that holy grail highlighter is going to sell out AGAIN if you don't get it right now.
It's in stock. You have the money. You know it's going to be gone in the blink of an eye.
Shall we say more?
You had a coupon — because you shop A LOT.
And if you keep on spending those crisp dollar bills, you'll get even more coupons.
IT'S THE CIRCLE OF LIFE.
It's a limited release and it's going to be on your mind until you have it in your hands.
Nothing haunts us more than the beauty things we didn't buy — do you really want to live your life with regret?
You're on the hunt for the perfect skin care routine.
One day your skin is oily, the next it's super dry and patchy. Perfecting the right cocktail of skin care products takes patience and beauty investigation.
New colors of your favorite formula just dropped and you know you need the entire collection.
Oh, they came out with five new nudes? Of course you need every single one!
If the zombie apocalypse happens you can fool the zombies into thinking you're one of them with your makeup skills.
OK, maybe this one isn't logical per say, but it is pretty brilliant.
YOU WANT IT AND YOU DESERVE IT.
