Selena Gomez is the new face of Pantene + 14 other Latina beauty ambassadors

Selena Gomez always gives us voluminous, shiny and amazing hair! It's no wonder the 22-year-old just signed a deal as Pantene's newest celebrity ambassador. I honestly don't know what took the hair company so long to snag her up! She has that shiny and thick naturally dark hair you could probably see your reflection on. The best part? She's really great at doing hair flips! Check out the behind the scenes video of her Pantene shoot and 14 other Latina beauty ambassadors we're proud of.

Read more ¿Qué más?: The 10 BEST treatments for thinning hair

Gomez looks radiant and naturally beautiful in the promo video for Pantene. In the clip, Selenita talks about her amazing hair game and says, "When my hair is natural, I have that Latina feel–it gets wavy and frizzy and I've had to learn to love it." 

She's doing a great job at rocking it and so are these 14 amazing Latinas who are faces for top beauty brands.  

Embedded content: https://www.youtube.com/watch?v=LhgvuHTj9Bk

–With additional reporting by Johanna Ferreira

Image via Getty

Eiza Gonzalez

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Getty

Back in March, the Mexican beauty inked a deal as Neutrogena's new face. With Gonzalez's beautiful look, I can totally see why. "I'm humbled to represent a brand that values the Latina culture and encourages women to embrace a natural, beautiful and healthy appearance," she expressed.

Lupita Nyong'o

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Image viaLancôme

This honorary Latina is hands down one of the most naturally beautiful celebs in Hollywood. She signed on as one of the faces for Lancôme in 2014. "I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself," Lupita said in a statement.

Sandra Echeverría

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Sandra Echeverría/Instagram

The 30-year-old Mexican star has been Neutrogena's beauty ambassador since 2013. Echeverría has done several campaigns for their Naturals collection.

Zoe Saldana

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Alison Brod PR

I'm absolutely thrilled that Zoe Saldana is officially the new face of L'Oréal Paris! Yay! The Dominican and Puerto Rican actress will be joining celebs Blake Lively and Lea Michelle as a brand ambassador and I honestly couldn't think of a better star to represent for us Latinas. Zoe isn't just gorgeous, she's elegant and, most importantly, incredibly confident!

Genesis Rodriguez

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Genesis Rodriguez/Instagram

In November 2014, Rodriguez was named the new face for L'Oréal cosmetics. "As a little girl, my first introduction to beauty came from my best friend, mi mamá. She shared with me that her secret to looking and feeling bella everyday came from using L'Oréal Paris products," she said in a statement.

Sofia Vergara

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CoverGirl.com

The Modern Family star is currently the face of CoverGirl. I’d say her gorgeous looks and colorful personality makes her a perfect match. "I want to show all women that they can look and feel beautiful with the right, affordable makeup," the Colombian actress said in her CoverGirl statement.

Eva Mendes

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YouTube

Eva worked as Pantene’s celebrity ambassador and it made perfect sense. "I grew up on Pantene! My sisters, my mom, and I have always loved it. It was the brand we splurged on at the drugstore. It was a luxury that was still attainable," she told Latina.com. "Plus, Pantene is so honest. When I met with them they touched my hair to check the texture and to make sure I didn’t have hair extensions. There were no tricks on the photo shoot–no false advertising here! That was important to me."

Eva Longoria

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Lorealparisusa.com

The former Desperate Housewives star has worked with L'Oréal Paris for a while now. "'Because I’m worth it' has empowered me in a way I never knew it would in my life and I am sure it empowers other women all over the world," she said in her ambassador statement.

Jennifer Lopez

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Lorealparisusa.com

J.Lo was part of L'Oréal Paris True Match Natural Looking Make Up campaign and also showed off her shiny, long locks for their EverSleek line commercial. "I’m excited to work with a brand that consistently offers a wide range of superior products that are attainable for women everywhere," she wrote in a statement.

Jessica Alba

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YouTube

No one knows how to rock a bright, bold lip quite like Jessica Alba. So it's no wonder Revlon had her work as one of their brand ambassadors. Smart choice!

Penélope Cruz

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Lancôme

Penélope has worked as a brand ambassador for Lancôme in the past, but was made recently the face of their latest fragrance, Trésor Lumineuse. Did I mention it smells amazing?

Gisele Bündchen

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Pantene.com

Supermodel Gisele Bündchen probably has the best head of hair on the planet so of course she’s the latest face for Pantene.

Kate del Castillo

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YouTube.com

Kate de Castillo signed as a spokesperson for L'Oréal Paris in 2009. “I’m truly honored to join the confident and inspirational group of women who represent the L'Oréal Paris brand,” she said in her statement. “It is very exciting for me to say the iconic phrase, ‘Porque Tú Lo Vales’ to my fellow Latinas and to women all across the country."

Ximena Navarrete

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Lorealparisusa.com

The former Miss Universe 2010 and Mexican telenovela actress was also signed on as a beauty ambassador for L'Oréal Paris.