Is it me or is every celebrity out there coming out with a new fashion line? Eva Mendes is the latest to hop on the fashion entrepreneur bandwagon, who according to Women's Wear Daily, will be partnering with New York & Company to launch her very own line called, Eva by Eva Mendes set to hit stores this fall. While the collaboration initially took me by surprise (since New York & Company is best known for women's work attire), it looks like the brand is looking to expand their day and evening wear and who better for inspiration than Eva Mendes?
Read more ¿Qué más? Model and mommy Alessandra Ambrosio set to launch her own fashion line
"When we asked our customers to name the celebrity they aspired to be, (Eva's) name came up again and again. Based on that, we went out and pursued her. It was a very long courtship," Greg Scott, Chief Executive Officer of New York & Company told WWD. The new ready-to-wear line is expected to draw it's inspiration from both Eva's personal style and her red carpet expertise. I'm personally a huge fan of Eva's cool, casual style. So if her line winds up being anything like the outfits she's always caught wearing (like her bold, printed pants or her glamorous turban) then you can bet I'll be the first one online when the collection finally makes its way to stores!
The gorgeous Cuban actress seems to be taking a hands-on role with the line as well, as she will be approving of all the styles before they go into production. Eva, who has been the previous face and model for Thierry Mugler's Angel, Pantene, Calvin Klein, Revlon and Reebok will also be appearing in a series of advertisements wearing her designs, as well as attending a number of events where she'll be given the opportunity to interact with potential customers. Does that mean we can expect to see Ryan Gosling at some of her events? Hey, a girl can dream right?
Check out some other amazing Latina celebs who have their own fashion lines! Eva is in good company.
Image via Getty Images
Jennifer Lopez
Jennifer Lopez started her first try at designing with her urban streetwear fashion lines JLO by Jennifer Lopez and Sweetface fashion which launched back in the early 2000s. Jennifer shut the doors on Sweetface in 2009 after 6 years because of some creative control issues. She launched a new fashion collection with then-husband, Marc Anthony, with Kohl's in 2011.
Sofia Vergara
The Modern Family actress created a flirty and affordable line for Kmart in 2012. Sofia’s goal was to design a collection that would appeal to the everyday woman who likes to be comfortable but look chic.
Daisy Fuentes
Cuban beauty Daisy Fuentes launched her very own chic boho-inspired fashion line for Kohl’s in 2004 and it's still going strong.
Alessandra Ambrosio
The Brazilian Victoria’s Secret model is finally venturing outside of the lingerie world with a new fashion and lifestyle brand called, Alé by Alessandra.
Camila Alves
The Brazilian model and mommy of three launched MUXO, her handbag line designed by both her and her fashion designer mother, back in 2011. Camila was looking to create bags that were both beautiful and practical. The handmade pieces are sold on Mymuxo.com and through QVC.
Penelope Cruz
The Spanish actress teamed up with her younger sister, Monica, to design a lingerine line called L’Agent. The lingerie line is expected to hit department stores this summer, with pieces running for around $64 each.
