Nothing gets me more annoyed than a mascara ad with impossibly long, fake eye lashes. I have to admit, though, I was actually kind of surprised to hear about the Natalie Portman Dior Mascaraad being banned in the U.K. for displaying lashes that were just WAY too long. I mean isn't it about time someone calls out these beauty brands on this? I can't tell you how many times I've seen a mascara ad or commercial and thought to myself, "Wait a minute, that was totally photoshopped!" Come on now, that's pretty deceiving, no?
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According to Yahoo Shine, The Advertising Standards Authority (the U.K.'s independent regulatory body for truth in advertising) found that the ad employed post-production techniques to enhance Portman's lashes in a way that could mislead consumers about the efficacy of the mascara. The ad, which is for Dior's Diorshow "New Look" Mascara, is expected to appear again in a different form.
My question is: How is this Dior ad any more misleading than any other mascara ads out there? Plus, don't we all know by now that most beauty products don't usually look in real life the way they do in ads or commercials? And think about it, if makeup ads really did reflect what people REALLY looked like, would we even buy the products? Let's be real!
Either way, I can honestly say I've tried a ton of mascaras that have really done my lashes good. So whether they are photoshopped or not, I'm still buying them! The Diorshow mascaras defintely kick ass, but there are also a ton of awesome ones out there that won't hurt your pocket. Check out a few of my favorite affordable lash enhancers below!
Image via Dior
Best lengthening
For dramatically-long lashes, try L’Oréal Telescopic Dramatic Lengthening Mascara ($11). This popular lengthening mascara has yet to let me down. It comes with a unique wand that provides perfect separation, resulting in dramatically long and defined lashes!
Best curling
No need for an eyelash curler here! The easy-to-use unique triple plump brush from Rimmel Sexy Curves Mascara ($8) includes a curved shape that gets perfectly long, curled lashes all on its own.
Best clump-free
Maybelline Great Lash Mascara ($6) has been America’s favorite mascara for decades! Why? Because this classic formula not only conditions as it thickens, but unlike most drugstore mascaras, glides on smoothly, resulting in a long, full and clump free fringe!
Best wand
Okay, okay, I know this isn't a drugstore mascara, but it rocks! Built with multiple rows of flexible and firm molded bristles, Too Faced Lashgasm Mascara ($21) is designed with micro-hooks that work to grab every last lash, creating unbelievably long lashes! Best part? The vitamin-rich, creamy formula is infused with jojoba seed oil that works to condition lashes to keep them light, soft and flexible!
Best volume
CoverGirl Lashblast Volume Mascara ($8) has become my go-to for instantly thick, full lashes. The patent-pending brush and conditioning waxes helps bring out each and every lash, leaving you with the ultimate big-lash look!
