Mattel recently launched Creatable World, "a doll line designed to keep labels out and invite everyone in." What makes these dolls special and different than your average doll is that they are customizable and gender neutral. Each doll comes in a kit and is designed so it can be customized to be a girl, a boy, or neither.
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The doll line is meant to give kids a blank canvas on which they can create their own characters. Each 11-inch doll is made so that it's not discernably female or male, has a short haircut, comes with six clothing items, three pairs of shoes, two accessories, and a long-haired wig. Each doll kit lets a child create different styles with the same doll.