In an essay published on Fast Company on Thursday, Prince Harry urged businesses to do more to fight against "hate and racism" than simply posting against it on social media when something bad happens, citing the dangers of social media and the obligation it has to responsibly spread information.
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Harry reports that for weeks he and his wife Meghan Markle have been calling business leaders and the heads of major corporations urging them to use their ad dollars to incite true change on social media rather than simply settling for platitudes posted to their company feeds.
"The digital landscape is unwell and companies like yours have the chance to reconsider your role in funding and supporting online platforms that have contributed to, stoked, and created the conditions for a crisis of hate, a crisis of health, and a crisis of truth," says Harry, going on to explain the massive impact financial action can have on how social media sites choose to operate.