Starting September 12, the new Día de los Muertos Barbie will be available from Amazon, Target, and Walmart for a pricey $75. According to Mattel, the doll was inspired by and is meant to pay homage to the Day of the Dead, Mexico, the celebration, its symbols, and its people. Some people aren't feeling the love and think that this Barbie screams "CULTURAL APPROPRIATION!"
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The limited edition Barbie's face is painted to look like La Calavera Catrina, which was created in 1912 by caricaturist José Guadalupe Posada and has come to be an iconic symbol for Day of the Dead. She also wears a crown of cempasúchil (Mexican marigolds) with butterflies and a long dress embroidered with flowers and butterflies. All of these details are meant to honor the symbols of the Día de los Muertos celebration in Mexico. So why are some people so upset by this Day of the Dead Barbie?