Bstroy, a New York-based streetwear brand, hosted a show during New York Fashion Week to debut its spring 2020 collection. Included in the show were four sweatshirts emblazoned with the names of school shooting sites Sandy Hook, Columbine, Marjory Stoneman Douglas, and Virginia Tech. The sweatshirts are distressed and have what appear to be bullet holes, which leave no doubt as to why these school names were chosen and what they have in common.
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As you can imagine, the reaction has been overwhelmingly negative. The designers behind the brand, Brick Owens and Duey Catorze, did not originally create the sweatshirts with any intent to sell them. They considered them more of a commentary on gun violence and "the irony of dying violently in a place you consider to be a safe, controlled environment, like school." The crazy thing is that now that the sweatshirts have gotten so much attention, Brick Owens told Today Style that the brand is considering selling them.
But who would want to wear these things?