Like lots of other ladies, I've been obsessed with face masks for a couple of years now, but it wasn't until recently that I discovered their popularity is part of a much bigger trend of Korean beauty treatments, also known as K-Beauty. It makes sense to me, because the first time I ever saw a massive display of sheet masks was at a local Korean supermarket that has an entire beauty department that looks like a mini Sephora. The cool thing about K-Beauty is that it focuses on natural beauty and proper skin care, which makes it something that can literally work for everyone.
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In Korea, the "no-makeup makeup" look is all the rage, which means that the most important part of any beauty routine is proper skin care. And apparently, taking care of your skin is just a part of Korean culture—for both women and men. Because the idea is so ingrained in Korean culture, beauty products and treatments are also much more affordable than in the US and other countries.
In fact, in South Korea beauty stores are practically found on every corner, offering a vast array of products at prices that nearly everyone can manage. Face masks can be purchased for as little as $1. I mean, seeing that the trademark of K-Beauty is a 10-step nightly routine, it only makes sense that the products needed have to be readily available and accessible for all.
Here are some things you should know if you'd like to give K-beauty a try: