Kim Kardashian always has something new up her sleeve. She recently announced the latest addition to her KKW Beauty brand, and I was excited to learn that this time it's concealer kits! But don't get it twisted, these are not your average concealer kits.
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Sure, it helps conceal dark circles but apparently it's also loaded with anti-aging properties that help to reduce the appearance of fine lines and wrinkles. In fact, this is why she chose to include her mother, Kris Jenner, and her grandma, MJ, as some of her models. How awesome is that?
Apparently Kim has been working on these concealers forever. The kit includes a brightening, creamy liquid formula along with a loose and pressed powder. "I'm working on concealers: we were actually supposed to put the concealers out first [before the Ultralight Beams], but I really wanted to perfect them," Kim told Fashionista this past November. I absolutely love how Kim chose to include her family in this campaign.